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Course Code CR112
Field of Study Multimedia,Digital Media
Type of Course Honours Degree
Type of Qualification BA (Honours)
Type of Study Full time
Application Closing Date

The Creative Digital Media course (previously titled Multimedia) provides you with the design, technical and programming skills to create interactive digital media products. You will produce projects that can communicate across a variety of platforms and in some cases perform interactive experiences.

CIT CCAD Website



CR112 Course Location: CIT Bishopstown Campus

Please note that the CIT Crawford College of Art & Design (CCAD) Department of Media Communication manages the BA (Honours) in Creative Digital Media.


The Department of Media Communication is one of three Departments within CCAD. 

However, the course is delivered at the CIT Bishopstown Campus.



Click here to download
CR 112 brochure

Creative Digital Media combines the creativity of art and design with the skills and knowledge of computer technologies and programming to create interactive digital media products. Creative Digital Media comes in many different formats. It can be almost anything you can hear or see like text, image, music, sound, video, film, animation, and more. By combining media, content and interactivity, those interested in creative digital media can take on and work with a variety of media forms to get their content to communicate across a variety of platforms and in some cases perform interactive experiences.

The Creative Digital Media course provides you with the design, technical and programing skills to create interactive digital media products. You will produce projects that can communicate across a variety of platforms and in some cases perform interactive experiences. You partake in a work placement and you can travel on a student exchange.


You will be introduced to the most up-to-date design and media industry software and hardware. The course will also support the development of contemporary critical awareness to assist you in your academic studies. You will be given the opportunity to develop your presentation skills and learn to create innovative creative digital media projects. You will produce projects in digital media design, video production, music technology, computer programming, digital marketing, media business, animation, virtual reality, user experience (UX), user interface design (UI), digital culture and much more!

The BA (Honours) in Creative Digital Media students can choose to do an Erasmus exchange with the University of Applied Sciences in Darmstadt, Germany. Graduates of the BA (Honours) in Creative Digital Media can also choose to continue their studies in Germany at Master’s Level 9 by taking the MA in Leadership in the Creative Industries which is a Joint Award. The Award is internationally recognised and accredited by CIT and the University of Applied Science in Media Faculty, Darmstadt, Germany.


Further Studies

For details, see


Suitably qualified graduates are eligible to apply for:


Question Time

What is the difference between Visual Communications and Creative Digital Media?
Visual Communications is a graphic design course that focuses on creative design for the printed and electronic media.

Creative Digital Media investigates a broader spectrum and focuses on areas such as computer programming, e-learning, animation and video production.

Is the Creative Digital Media course diverse?
Yes, it is a diverse course. The BA (Honours) in Creative Digital Media allows you to study in the CIT Cork School of Music in areas such as music technology. You also learn about virtual reality and augmented reality and and there are also work placement and the opportunity to go on an Erasmus exchange.


Graduate Profiles

Joe Darrer
User Experience Designer

“Over the 4 years in CIT's Creative Digital Media Degree there was a great opportunity to study and experience the many facets of a media development career. Working on areas from web development, design, E-learning, film to project management prepared me to join one of the world's largest E-learning companies, Mindleaders, in 2008.

In 2012, I became partner and Operations Director at - the company delivered eBook tablet applications for iPad, Android, and Windows 8 along with In-Classroom activities for primary and post primary schools around Ireland, UK and the USA.

Today I am a lead User Experience designer at Verizon Connect, as part of a worldwide design and engineering team. I focus on the product experience for connected vehicles and the mobile workforce.”



Alder Cass
Front End Developer

Alder Cass graduated with a first class honours in Creative Digital Media from CIT Crawford College of Art & Design in 2012. Alder is a marketing developer at in Cork, where they make business management software to help millions of people worldwide to run all aspects of their business. Alder’s role involves front-end development on the company website, as well as any other development needs for the marketing team.

"My time on the BA (Hons) in Creative Digital Media not only allowed me to nurture my skills in web design and development, but also gave me experience of everything that goes with it – following briefs, meeting deadlines and approaching everything with professionalism and care. The projects we were given in college emulated real world challenges and helped me prepare for my career.

If I could go back and choose a different course, I wouldn’t. The friends I made and the skills I developed are invaluable to me.”

4 Years (8 semesters)

For admission to a programme, standard applicants must

  • score the necessary CAO points and
  • meet the minimum entry requirements

Leaving Certificate in six subjects i.e. H5 in two subjects, and O6/H7 in four other subjects. The six subjects must include Mathematics, and either English or Irish.


Info re CIT Mathematics Exam only:
Some students who apply to CIT courses may not achieve the required entry standard in Mathematics through the Leaving Certificate. For such applicants, CIT offers a second chance to reach the required entry standard through a CIT Mathematics Exam. This second chance facility allows applicants (depending on their results in the CIT Mathematics Examination) to gain entry to courses with an Ordinary Leaving Certificate Mathematics entry standard, and (with a higher level of performance) courses with a Higher Leaving Certificate entry standard.


Please click here for more information.

The work placement will run for a period of no less than 13 weeks, ideally commencing at the start of the 2nd Semester of Year 3. The placement programme will familiarise the student with work practices and procedures in a professional multimedia and/or design environment. It will provide the student with the opportunity to observe the practical application of theoretical knowledge gained on his/her programme. The placement is supported by a member of academic staff in CIT together with a workplace mentor. The aim of the work placement is to introduce the learner to structured employment in a relevant work sector and to develop an understanding of the organisation, its procedures and technology. Students may also choose to go on Erasmus abroad.

Helpful subjects are Art, Music, and English.

CIT Crawford College of Art & Design

CIT has developed a website which gives full details of all modules for all courses. The website also has information on recommended textbooks, average weekly workload, assessments, and exams.


For detailed module information, please click BA (Honours) in Creative Digital Media modules.

There is a very broad range of career opportunities available to you. Areas of specialist employment include E-learning, Game and App Development, 3D Design, Virtual Reality, Animation, Interactive Programming, and Audio Technology. Creative Digital Media graduates can also go on to further studies to Master’s degree level and PhD.


Potential Careers include

  • Web Design
  • Video/Animation
  • Programming
  • E-learning
  • Gaming and VR
  • Music Technology

Application for this course are processed by the
Central Applications Office (CAO)



EU Applicants must apply via the CAO - please click on the link above.

Non-EU Applicants - please click here for how to apply.

CAO 1st Round:

Entry 2020: 361

CAO Cut off:

CAO Average:

Dr Trevor Hogan
T: 021 433 5812

Rose McGrath
021 433 5812

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